Wednesday, February 25, 2009
easyJet of UK
The airline was founded by Sir Stelios Haji-Ioannou in 1995. The airline is based in Hanger 89, a bright building adjecent to the main taxiway at Luton Airport. In an industry where corporate HQs are generally considered to be the unltimate status aymbol, it is the very embodiment of the easyJet low-cost ethoes.
easyJet keeps cost low by eliminating the unnecessary cost and "frill" which characterise "traditional" airlines. This is done in the following ways:
Use of internnet to reduce distribution costs by selling 95% of its seats over the internet.
Maximise the utilisation of the sbustantial assets by maximising the use of each aircraft significantly reduces the unit cost.
Ticketless travel allows passengers to receive an email containing their travel detials and booking reference when they book online isntead to receiving paper ticket.
Food Free flights reduces the catering cost. In other words "No Free Lunch".
Efficient use of airports by minimising transit ground time to 30 minutes.
easyJet currently has operating basis throughout UK and mainland Europe.